Notes: July 28, 2009

Jesus Teaches Direct Response Marketing

Listen to a few internet marketing gurus speak about selling and you find some common ideas among them. Usually they allude to salesmen from the early and mid- twentieth century as their inspiration. But the principles are much older than that. Follow along as Jesus speaks with the woman at the well in Samaria. Keep your salesman’s guidebook at hand. Here you’ll find only the highlights; in the next lesson we’ll fill in some of the details.

John 4:5-45

  • Know your audience. Know where to reach them, and what it is that they need or want.
  • Introduce yourself and what you have to offer with an attention-grabbing headline.
  • Give some information that hooks them into listening further.
  • Make an irresistible offer.
  • Promise and guarantee something big and wonderful.
  • We don’t like to work; if you offer an easier, faster, longer-lasting solution, they will want it.
  • Heighten their desire by withdrawing the offer slightly.
  • Demonstrate your credibility.
  • Use short, powerful statements to describe the benefits of what you offer.
  • Gather testimonials from those who have consumed your product or service.
  • Use satisfied consumers as affiliates.
  • If possible, set up a continuing program of satisfying needs and wants.